Allex

Allex - Legal updates under control

Brand identity for an innovative Polish legal-tech SAAS.

Allex - Legal updates under control

Brand identity for an innovative Polish legal-tech SAAS.

Introduction

Introduction

Conceived at a time when a lot of business owners were confused by constantly changing laws during the coronavirus pandemic, Allex is an on-line service that helps in getting just relevant legal updates about the user's industry in an easy and understandable format.

The challenge was to create a visual language that would make the service look friendly and easy to use. That meant breaking the rules of the legal world, where serif fonts, sharp edges and toned down colours are dominant. As a result, the brand's identity has more in common with tech companies than law firms or judicial institutions.

Conceived at a time when a lot of business owners were confused by constantly changing laws during the coronavirus pandemic, Allex is an on-line service that helps in getting just relevant legal updates about the user's industry in an easy and understandable format.

The challenge was to create a visual language that would make the service look friendly and easy to use. That meant breaking the rules of the legal world, where serif fonts, sharp edges and toned down colours are dominant. As a result, the brand's identity has more in common with tech companies than law firms or judicial institutions.

Iconography

Iconography

The legal updates received in the app are destilled into thematic baskets, each representing a different sort of alert type - basic, legal, date, reminder and educational. Each of those baskets uses the section sign symbol from the logo in a different color from the brand colors palette.

The legal updates received in the app are destilled into thematic baskets, each representing a different sort of alert type - basic, legal, date, reminder and educational. Each of those baskets uses the section sign symbol from the logo in a different color from the brand colors palette.

Brand font

Brand font

Neue Haas Grotesk font family has been chosen as the brand font of Allex. Considering that it's been around since the late 50's, it's a perfect choice here. It's classic yet modern, friendly yet professional - values that can be attributed to this legal service as well.

Neue Haas Grotesk font family has been chosen as the brand font of Allex. Considering that it's been around since the late 50's, it's a perfect choice here. It's classic yet modern, friendly yet professional - values that can be attributed to this legal service as well.

Credits

Credits

Agency:
Demo Effective Launching

Project manager:
Marcin Maciejewicz, Jacek Sadowski

Creative direction & creative work:
Myself

Agency:
Demo Effective Launching

Project manager:
Marcin Maciejewicz, Jacek Sadowski

Creative direction & creative work:
Myself

Got a project?

Let's talk!

© 2013 - 2024 Jerzy Zaręba Studio.
Designed and developed by myself in Framer.

Got a project?

Let's talk!

© 2013 - 2024 Jerzy Zaręba Studio.
Designed and developed by myself in Framer.

Menu

Allex

Allex - Legal updates under control

Brand identity for an innovative Polish legal-tech SAAS.

Introduction

Conceived at a time when a lot of business owners were confused by constantly changing laws during the coronavirus pandemic, Allex is an on-line service that helps in getting just relevant legal updates about the user's industry in an easy and understandable format.

The challenge was to create a visual language that would make the service look friendly and easy to use. That meant breaking the rules of the legal world, where serif fonts, sharp edges and toned down colours are dominant. As a result, the brand's identity has more in common with tech companies than law firms or judicial institutions.

Iconography

The legal updates received in the app are destilled into thematic baskets, each representing a different sort of alert type - basic, legal, date, reminder and educational. Each of those baskets uses the section sign symbol from the logo in a different color from the brand colors palette.

Brand font

Neue Haas Grotesk font family has been chosen as the brand font of Allex. Considering that it's been around since the late 50's, it's a perfect choice here. It's classic yet modern, friendly yet professional - values that can be attributed to this legal service as well.

Credits

Agency:
Demo Effective Launching

Project manager:
Marcin Maciejewicz, Jacek Sadowski

Creative direction & creative work:
Myself

Got a project?
Let's talk!

© 2013 - 2024 Jerzy Zaręba Studio.
Designed and developed by myself in Framer.

Menu