Introduction
21.co is the parent company of one of the most recognizable names in fintech - 21shares. My role was to figure out the creative direction, the logo, colors, fonts, an illustration style and icons for various usage. I also created some animations that assisted the launch of the brand.
Introduction
21.co is the parent company of one of the most recognizable names in fintech - 21shares. My role was to figure out the creative direction, the logo, colors, fonts, an illustration style and icons for various usage. I also created some animations that assisted the launch of the brand.
Logomark
The number 21 holds significant symbolism in the crypto space, most notably referencing the total supply of 21 million Bitcoins. However, the arc in the logomark carries a deeper, less common meaning.
It represents the journey from the two financial systems we navigate today - traditional finance and decentralized finance - which often clash or operate independently, towards a unified system that blends the strengths of both. The arc also embodies the concept of a bridge, reflecting the company’s slogan, "building bridges into the crypto world."
Logomark
The number 21 holds significant symbolism in the crypto space, most notably referencing the total supply of 21 million Bitcoins. However, the arc in the logomark carries a deeper, less common meaning.
It represents the journey from the two financial systems we navigate today - traditional finance and decentralized finance - which often clash or operate independently, towards a unified system that blends the strengths of both. The arc also embodies the concept of a bridge, reflecting the company’s slogan, "building bridges into the crypto world."
Font
I selected Inter as the primary font for 21.co and all its brands to create a unifying thread between them while preserving each brand's unique visual identity.
Given the company’s Swiss heritage, it felt natural to choose a simple, timeless sans-serif typeface - often referred to as the modern-day Helvetica. Inter seamlessly complements the 21.co logotype, making it ideal for creating versatile lockups for a variety of applications.
Font
I selected Inter as the primary font for 21.co and all its brands to create a unifying thread between them while preserving each brand's unique visual identity.
Given the company’s Swiss heritage, it felt natural to choose a simple, timeless sans-serif typeface - often referred to as the modern-day Helvetica. Inter seamlessly complements the 21.co logotype, making it ideal for creating versatile lockups for a variety of applications.
Patterns
21.co employs three structurally distinct patterns inspired by its mission and values. Combined with the established color palette and brand font, these elements create a look that is simple, original, and memorable.
Patterns
21.co employs three structurally distinct patterns inspired by its mission and values. Combined with the established color palette and brand font, these elements create a look that is simple, original, and memorable.
Art direction
The illustrations are designed to resemble blueprints, reflecting the company’s dual role: serving as a platform for its sub-brands while also acting as a guide for external parties in the crypto sphere. The key visual features a futuristic crypto city connected by a bridge - a symbolic representation of the company’s mission to build pathways into the crypto world.
Art direction
The illustrations are designed to resemble blueprints, reflecting the company’s dual role: serving as a platform for its sub-brands while also acting as a guide for external parties in the crypto sphere. The key visual features a futuristic crypto city connected by a bridge - a symbolic representation of the company’s mission to build pathways into the crypto world.
Credits
Creative supervision:
Marina Krutchinsky
UI Design:
Filip Geschwandtner & Jerzy Zaręba
Creative direction, logo design, illustration work, motion design & brand guidelines:
Jerzy Zaręba
Credits
Creative supervision:
Marina Krutchinsky
UI Design:
Filip Geschwandtner & Jerzy Zaręba
Creative direction, logo design, illustration work, motion design & brand guidelines:
Jerzy Zaręba